About this style guide and how to use it.

This style guide defines your Logo, Colours, Fonts and other elements to keep your business branding consistent.

It should always be used as a reference for any “Graphic Design” relating to your brand/business, including: Stationery, Signage, Advertisements, Digital Marketing etc.

To avoid any misunderstandings about your branding, send a link to this page to any Graphic Designer doing work for your business.

This style guide defines 3 colours as RGB values. Any print should use a close approximation of CMYK values.

Colour 1 is your primary colour and should be the most featured colour in your logo.

Colour 2 is your secondary colour. It should be used to highlight / accent any sections that draw attention, such as a Call to action.

Colour 3 is your tertiary colour. It should be used sparingly to accent items e.g. an underline.

All Graphic Design/Artwork should use these colours. Should a design require more colours, our recommendation is to only use variations of these colours by adjusting Saturation and/or Brightness. Hue should never be adjusted as this would produce a completely unrelated colour and not comply with your brands style.

This style Gude defines:

Standard LogoTo be used generally on white or light coloured backgrounds
Alt LogoTo be used on darker backgrounds
IconTo be used as Favourite Icon, Desktop Shortcuts etc

All logo files are supplied to the client as Adobe Illustrator format. These will need to be sent to any Graphic Designer by the business owner.

This style guide defines all fonts used for headings and body copy.

For each element, the Font Name, Foundry and Size is defined. These fonts should be used on all digital and print media wherever possible.

For editable documents that will be made available to clients, e.g “Microsoft Word”.  The client’s computer may not have your fonts installed. Therefore, use the closet available standard fonts. e.g. :

  • For Serif Fonts use the font “Times” or “Times New Roman”
  • For Sans Serif Font use the font “Arial”

Colours

Colour 1

Should be most dominant colour

#BD1622

Colour 2

Should be used for buttons, call to action etc.

#009EE2

Colour 3

Use sparingly for highlights, lines etc.

#F6921E

Logos

The following logos are intended for branding and promotion of WPTrain only. 

To use these logos on any Branding, Marketing or other materials, you must attain written permission from an authorised WP Easy Pty Ltd representative. 

Any use of these logos without written permission may result in legal action.

logo-std

logo-alt

icon-std

logo-mono-std

logo-mono-alt

icon-mono-std

Headings

Heading 1

Times New Roman (40px)

Heading 2

Times New Roman (32px)

Heading 3

Times New Roman (28px)

Heading 4

Times New Roman (24px)

 

Body Copy

Open Sans (Google) 16px. For editable documents such as Microsoft Word, use Arial.

Body Copy Standard

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Body Copy – On Colour 1

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Body Copy – On Colour 2

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Body Copy – On Colour 3

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